1. What is SEM
Answers:
• Search Engine Marketing
• Source e-commerce mailings
• Same Entry Market
• Source Entrance Medium
2. A pageview is:
Answers:
• A unique visit to your site
• A visit to your site
• A repeat visit to your site
• An instance of a page being loaded by a browser
3. What is Per Visit Value?
Answers:
• Per Visit Value is the average value (based on ecommerce revenue) of a
visit to your site. Calculated as Profit divided by Revenue.
• None.
• Per Visit Value is
the average value (based on ecommerce revenue) of a visit to your site.
Calculated as Revenue divided by Visits.
• Per Visit Value is the average value (based on ecommerce revenue) of a
visit to your site. Calculated as Revenue divided by Conversions.
4. _addTrans() can take several arguments. Which are required?
Answers:
• Order ID and value
• Value and tax
• Order ID and country
• City and state
• Order ID and tax
5. What does the check status link do?
Answers:
• Verifies that your profiles are set up correctly
• Verifies that the html of your page is validated
• Attempts to verify that the tracking code has been installed on your site
• Verifies that the report information has been updated for that day
6. Which of these is generally not considered a page?
Answers:
• HTML file
• CGI generated file
• Plain text
• JPEG file
7. Which report shows entrance and previous pages along with exit and next pages?
Answers:
• Navigation Summary
• Top Exit Pages Report
• Top Entrance Pages Report
• This needs to be created as a custom report
8. You can display the visit overview chart by days, months and...?
Answers:
• Weeks
• Seconds
• Years
9. Google Analytics calls key performance indicators "goals" and allows you 20 of them per profile. True or False?
Answers:
• False
• True
10. How does Google Analytics affect the performance of your website?
Answers:
• It validates the html of your site, improving performance
• It makes load speed slower
• It does not affect the performance
• It makes load speed faster
11. Which is NOT a traffic source report option?
Answers:
• Search Engine Traffic
• Direct Traffic
• Referral Traffic
• Social Compatibility Traffic
12. Google Analytics does not track which type of traffic?
Answers:
• Referral traffic from sites not using Google Analytics
• Referrals from social media sites
• None of these
• Search Engine traffic
13. Google Analytics...
Answers:
• is a tools that provide news,current economy statistic and also a number of visitor.
• is a tools that measure your number of visitors as well as tracking social networking sites and applications.
• is a service by google that provide advertisement only
• is a service provided by google to add more visitor
• is a tools that measure your number of visitor based only on visitor's location
14. What tool is used to track web-enabled phones?
Answers:
• Mobile Tracking
• GPS
15. Can you convert Google Analytics data directly to PDF?
Answers:
• Yes, but export conversion to PDF is limited to an annual quota based on subscription level.
• No. Data can only be exported as a .CSV or MS Word file.
• No. Data can only be exported as a .CSV file.
• No. Data can only be exported as a .CSV or .XLS file.
• Yes.
16. To use the Analytics data export API, you must have:
Answers:
• A special designation from Google allowing you to use the API
• Multiple Google Analytics accounts
• A Google Analytics account and access to the profile being tracked
• A corporate Google Analytics profile
17. How do you change the date range in your reports?
Answers:
• Add a new profile
• Update your tracking code
• Sign in on multiple days
• Use the calendar tab
18. What is a Cookie?
Answers:
• The main form of currency on Sesame Street.
• A piece of html that is installed along with Google Analytics tracking code
• A small amount of text data given to a web browser by a web server
• It validates the html of your site, improving performance
19. Google Analytics was purchased from Urchin Software Corporation in April 2005 and Google re-branded the product and released it in November 2005 as Google Analytics. True or False?
Answers:
• False
• True
20. CTR is short for?
Answers:
• Click Through Ratio
• Check The Reports
• Click Through Rate
• Customer Trending Report
21. What is GDN?
Answers:
• Google Digital Nodels
• Google Display Network
22. Which page should the tracking code be installed to?
Answers:
• Index Page
• All Pages
• Mobile Pages
• Ecommerce Pages
23. What sources of traffic constitute as "Direct Traffic" on Google Analytics?
Answers:
• Traffic of which the referrer is unknown
• Typing in the URL in the browser
• All of these
• Accessing from browser bookmarks
24. What single page interface gives you an overview on how your properties are performing?
Answers:
• Dashboard
• Instrument Board
• Command Deck
• Control Deck
• Control Panel
25. Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?
Answers:
• The Adwords budget is $1 million per month or higher
• The same Google account email address is used for both services
• A corporate account is used, rather than a personal account
• There are multiple people at the organization using both services
26. What is the bounce rate?
Answers:
• Percentage of visitors tracked
• Percentage of returning visitors
• Percentage of page visitors who leave the site
• Percentage of Clickthroughs
27. Can you see what mobile devices viewed your site?
Answers:
• No
• Yes
28. What feature does real time reporting provide?
Answers:
• Number of people on the site, where they came from and what they are viewing
• How many people are ready to buy.
29. What is the purpose of the real time tracking feature?
Answers:
• Real time tracking does not work so there is no purpose.
• To show instantaneous information on a site
• To show future information on a site
30. What technology does Google Analytics use to track visitors?
Answers:
• JavaScript
• XHTML
• ActionScript
• WebKit
31. Can you integrate a Google Adwords Campaign into Google Analytics?
Answers:
• No
• Depends on the campaign type
• Yes
32. The keyword tool is used for what purpose?
Answers:
• provides relevant information on keywords or phrases
• tells you what a keyword or phrase costs
33. If you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. True or False?
Answers:
• False
• True
34. How long does it take for reports to show up in the dashboard?
Answers:
• 3 days
• a week
• two weeks
• a month
• within 24 hours
35. How many websites can be tracked by one person or company in Analytics?
Answers:
• Up to 10
• Up to 1,000
• Unlimited
• Up to 5 million
36. Google Analytics helps you measure the impact of mobile visits to your website.
Answers:
• true
• false
37. True or False? In Google Analytics, you can find out which browser a visitor uses to read your blog.
Answers:
• False
• True
38. Which is a possible reason your site is not showing data in Analytics reports after installing the tracking code?
Answers:
• Interfering Scripts on your page
• Incorrect filter settings
• Incorrect tracking code
• All of these
39. Google Analytics can be integrated with which other Google service?
Answers:
• Google Adwords
• Google Adsense
• Google News
• Google Places
40. What does the Funnel Visualization report allow?
Answers:
• Tracking effective search terms
• Tracking visitors on the path to conversion
• Tracking AdWords
• Tracking outbound clicks
41. What is the term for when a visitor reaches a goal?
Answers:
• Score
• Lead
• Conversion
• Sale
42. Which report shows the funnel path?
Answers:
• The Goals Report
• The Top Entrance Pages report
• The Funnel Visualization report
• The Top Exit Pages report
43. Where does Google Analytics use JavaScript?
Answers:
• In the tracking code
• In the IP Masking function
• To generate the PDF reports for emailing
• It does not use JavaScript at all
44. Which information can you get about your website's pages in the "Content" section?
Answers:
• The number of times the page has been seen
• The bouncing rate
• The average time spent on the page
• All of these
45. Google Analytics reports can be emailed in which formats?
Answers:
• All of these
• CSV
• PDF
• XML
46. What does RPC stand for?
Answers:
• Returning patron clickthrough
• Referral provider code
• Rate per cost
• Revenue per click
47. What does CTR stand for?
Answers:
• Clickthrough Rate
• Cost transaction rate
• Commerce testing ratio
• Content transfer rate
48. What does CPC stand for?
Answers:
• Content provider code
• Cost per click
• Cancelled payment cost
• Click passthrough cost
49. Referral Traffic Source displays:
Answers:
• The domain name of the sites users visited after leaving your website.
• The domain name of the sites that referred traffic to your website.
• The keywords users typed in search engines to find you.
• The domain names of your competitors.
50. Google Analytics will not tell you:
Answers:
• What page a visitor came to first
• The browser used by blog readers
• Which website referred them to you
• From what page they left your site
• The kind of products they've bought before
51. What language is the tracking code written in?
Answers:
• Python
• CSS
• Javascript
• HTML
52. What is Ecommerce Conversion Rate?
Answers:
• Ecommerce Conversion Rate is the percentage of visits that resulted in no transaction.
• Ecommerce Conversion Rate is the percentage of visits that browsed your site.
• Ecommerce Conversion Rate is the number of visits that resulted in no e-commerce transaction.
• Ecommerce Conversion Rate is the percentage of visits that resulted in an e-commerce transaction.
53. What is referred to as interactions across different digital media?
Answers:
• Multi-Channel Funnels
• web surfing
54. What is another name for the entrance page?
Answers:
• home page
• landing page
• the same as the exit page
• linked page
55. What is a Hit?
Answers:
• The loading of an html web page
• All of these
• The loading of an image on a web page
• A request to a web server for a file
56. You can measure your conversions with...?
Answers:
• Unable to measure conversions
• Goals
• Daily Events
• Keywords
57. How does Google Analytics define a keyword?
Answers:
• A word searched for using your internal site search
• A subset of terms used in your website navigation
• A word searched for using an external search engine, such as Google
• A tool used to determine the competition of search terms
58. If your website has a bounce rate of 80% then which of the following is TRUE?
Answers:
• 80% of your visitors left your site from the entrance page.
• 20% of your visitors happily start jumping every time they visit your blog.
• 80% of your visitors browsed at least five pages.
• 80% of your visitors left your site after reading three articles.
59. Can you use Google Analytics and Urchin at the same time?
Answers:
• Yes
• No
60. What is the most likely reason reports contain no data?
Answers:
• Unauthenticated user
• No relevant searches
• No site visitors
• Tracking code not installed properly
61. Under Map Overlay, which country is excluded from the map?
Answers:
• Iran
• Spain
• North Korea
• None
62. How often is Google Analytics data processed?
Answers:
• Every 24 - 48 hours
• Once daily at 12 AM
• Throughout the day
• Once per week
63. What does CPM stand for?
Answers:
• Cost per thousand impressions
• Content provider marketing
• Control panel menu
• Calculated payment model
64. What is a goal in Google Analytics?
Answers:
• A function used to change the layout of the reports dashboard
• A webpage or action that serves as a conversion for your site
• A target number of keywords to be indexed by the search engines
• A target number of pages to indexed
65. What is a pageview?
Answers:
• PDF download
• A browser request to the server
• A single page load by a browser
• A unique visitor's single session
66. What do Goals track in Google Analytics?
Answers:
• Revenue Generated
• Conversions
• Advertisements Served
• Clickthroughs
67. How do you exclude internal traffic from your Google Analytics reports?
Answers:
• Delete traffic from the city you live in
• Set an exclude filter for your IP address
• Use the IP Masking feature
• Use the _donotTrackIP () method
68. Daily visits are viewed on what type of graph?
Answers:
• bar graph
• percentage graph
• line graph
• circle graph
69. What is a Bounce?
Answers:
• A visitor who visits only one time
• A returning visitor
• A visitor who visits only one page
• Tracking code
70. What does Analytics use the IP addresses of web visitors for?
Answers:
• To provide general geographic reporting
• To execute the required JavaScript
• To provide the buying habits of your web visitors
• To provide the search history of your web visitors
71. Which JavaScript events can Google Analytics track?
Answers:
• User initiated events
• Google Analytics cannot track JavaScript events
• Any JavaScript event
• DOM Events
72. Keyword drilldown allows you to learn what?
Answers:
• Landing pages for ecommerce conversions
• Landing pages for a given keyword
• The most common landing page
• The most common exit page
73. How soon after correctly installing Analytics will you see information in your reports?
Answers:
• It can take as long as 1 month
• Within 1 week
• Immediately
• Generally within 24 hours
74. What is the advantage of importing your Adwords cost data into your Google Analytics reports?
Answers:
• Google will give periodic discounts on Adwords for importing the cost data
• You can manage your Adwords campaigns from your Analytics dashboard
• You can track the effectiveness of your Adwords campaigns
• You cannot import Google Adwords cost data into Analytics
75. The Ecommerce tab under Explorer does not include which of the following?
Answers:
• Average value
• Visitor's mobile device name
• Revenue
• Per visit value
76. Remarketing via Google Analytics segments and metrics requires
Answers:
• audiences setup in the remarketing backend
• AdWords and Analytic accounts linked
• the Double Click cookie to be incorporated in the script
• a your privacy statement on your site
• All of these answers
77. What is the protocol for running another analytics package on your site in addition to Google Analytics?
Answers:
• Contact Analytics Support
• Google does not allow this
• Install both tracking codes
• Other analytics packages do not allow this
78. What is the "Conversion Optimizer"?
Answers:
• It ensures that you track the IP Address of someone on your site
• It suggests goals for your website
• It makes people sign in or register on your site
• It can automatically adjust your bids to maximize conversions at the minimum price.
79. Which is the best metric to use to measure visit quality?
Answers:
• Traffic Sources
• Referring Site Traffic
• % New Visits
• Bounce Rate
80. What category do you select to show the web browsers most used to view your site?
Answers:
• Location
• Technology>Browser & OS
• Traffic Sources>Direct
• Behavior>New vs Retuning
81. What can you NOT do with Google Analytics:
Answers:
• Set up goals to track conversions
• Track multiple sites using a single account
• Track personally identifiable visits
• Grant admin privileges to other users
• Measure Google Adwords performance
82. What does "on/off" in the Active Goal column of the Profile Settings page mean?
Answers:
• Deletes unused goals
• Tells Google Analytics whether or not to include the tracking in the reports
• Hides unused goals
• Tells Google Analytics whether or not to track the goals
83. If the Google Analytics tracking snippet appears after invalid Javascript in a site's code, what happens?
Answers:
• No tracking occurs
• Tracking occurs without key information
• Tracking occurs normally
• The page isn't loaded
84. Can you control which advertising campaign gets credit for conversion?
Answers:
• Yes, automatically
• No
• Yes, through modifying all tagged links
85. Where would you remove a filter from a profile?
Answers:
• From the Filter Manager option in the Analytics Settings menu
• You cannot delete a filter, you must issue a new profile instead
• From the Filter option in your Analytics dashboard
86. What feature is included with Google Analytics?
Answers:
• Code Cleanup
• Content Backup
• Design Services
• Map Overlay
87. True or False?If you are tracking your site with ga.js, you can use the same code for secure and non-secure pages.
Answers:
• True
• False
88. An Exclude filter will do which of the following?
Answers:
• Google Analytics does not have an exclude option
• Disable any profiles that are no longer used
• Discard all pageviews that match the filter string
• Enable you to control which users are allowed to see which parts of the Analytics reports
89. Which of the following is true about Cost Analysis?
Answers:
• It only works if integrated with Google+
• It is in beta
• It is also offered by Facebook
• It is a paid subscription
90. How do you enable event tracking?
Answers:
• Use the radial buttons in the settings menu
• Use the _trackEvent method
• Add event tracking to your filter pattern
• Add event tracking to your custom reports
91. If you link Analytics to AdWords do you need to tag links?
Answers:
• Yes
• No
92. How long must a user be idle for when new activity counts as a new session?
Answers:
• 30 minutes
• 3 minutes
• 10 minutes
• 15 minutes
93. Traffic Sources Overview does NOT tell you...
Answers:
• The visits you received from social platforms
• Referrals from other websites
• The visits from your advertising campaigns with AdWords
• The page link where most of your visitors land
94. What is bounce rate?
Answers:
• The percentage of exits from a particular page
• The percentage of viewers who quickly click through to another page on your site
• The page loading speed ratio
• The percentage of visitors who only visit the page on your site that they landed on before leaving
95. Which of these can you NOT do with your data?
Answers:
• Make your data publicly visible
• Submit your data anonymously to Google
• Share your data between Google products
96. How much personally identifiable information does Google Analytics track?
Answers:
• None
• Email
• Ecommerce information
97. Which component of the _trackEvent method is optional?
Answers:
• opt_value
• action
• category
98. Which of these is NOT required to track visitors?
Answers:
• JavaScript
• Browser
• Authentication
• 1st Party Cookies
99. What is an advanced segment?
Answers:
• A group designated at super users of the reports in your company
• A report that allows you to group certain types of visits together
• A grouping of goals and funnels
• A function used to change the layout of the reports dashboard
100. Can you track downloaded files?
Answers:
• Yes, but only with tagged links.
• No, downloads are external to a current page
• Yes, it happens automatically.
• No, tracking requires the JavaScript code.
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