What is SEO?
Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).
Types of SEO
Two Types of SEO are
- On Page Optimization
- Off Page Optimization
Two SEO Techniques are
- White Hat SEO
- Black Hat SEO ( Negative SEO )
What is On Page Optimization?
On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding. Some of the examples are Meta Tags like Meta Title, Content Quality, Meta Description, Meta Keywords Outbound Links, Keyword Density, HTML Code Image Alt tag etc.
What is Off Page Optimization?
Off Page Optimization is also top one of the types of SEO that are not controlled by the page coding. Some of Examples are Off-page optimization, Link building, Info graphics submission, Blog posting, Blog Commenting, Blog Creation, Video Posting, Image Sharing, Press Release, Increasing Page Rank and Web Page Authority, Article Posting/Submission, Getting top high quality back links from relevant sites etc.
What is Page Rank or PR?
Page Rank is a rank that has been given by Google for each and every Webpage. This Rank ranges from zero to ten. This Page Rank is calculated by a Google Algorithm & Google Web Search Engine. PR of a web page is based on the counting number of back links that received from other high PR sites.
What is a Backlink?
Backlink means incoming links to other website or webpage. Inbound links are always better than out bound links. Those links are also known as incoming links, in-links, in-ward links etc. Getting backlinks from top high PR and relevant site is always good. In-links from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better and No-follow links is not better, No-follow link is only providing traffic.
What are out bound Links?
An outbound-link or outgoing link is a link from your website to another website is called out bound links.
What is a keyword?
Keyword is a very simple word that is used for searching through Search Engines in order to get results related to your search result query.
What is Keyword Density?
Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. And each and every page keyword density 2,3 percentage of words.
What is Anchor Text?
Anchor Text is the visible, clickable text in a hyperlink. clickable text in a hyperlink.
What are organic results?
The page views come directly through search engine result page (SERP) and not through any Off Page Optimization is known as organic results.
What is Googlebot?
Googlebot is the search bot software used by Google to free index a webpage. Caching, Crawling and indexing of a webpage happen through this Googlebot by collecting details from that each and every webpage.
What are Meta Tags?
There are several Meta tags used in seo. But the top four tags that are used for SEO are Meta Title, Description, Keywords and Robot tags. Meta Title is 60 to 70 character, Meta Description is 150 to 160, Meta Keywords is not limit.
What is Meta Title?
Title is the most important factors for a good SEO of a webpage. These tags should be located head section in the each and every web page. These tags should tell some useful information about that page. A good title tag should contain 60 to 70 characters.
What is Meta Description?
Meta Description tag should contain 150 – 160 characters. You should pick a style and be consistent throughout your pages, writing a different unique description for each page of your site.
What are Meta Keywords?
In know days Meta keywords are the least important tag for Search engine like Google. Meta keywords should contain less than 250 characters less and more than.Now Google not consider Meta keywords as one of the ranking factor.
What is White Hat Seo?
White Hat SEO is one of the Best SEO techniques that a Search engine always likes. Usage of SEO guidelines, techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.
What is Black Hat Seo?
Black Hat SEO is a Negative SEO and usage of SEO by not following policies, guidelines and regulations of search engine is called as black hat seo. Some more of the black hat seo techniques are….
1. Providing duplicate content on the webpage and websites.
2. Getting backlinks from spammed or adult sites and wrong categories.
3. Giving keyword stuffed content on the webpage with background color bold.
4. Getting more than backlinks from a single page with different anchor text that targets a single webpage of your website.
6. Google Bowling etc
There are so many SEO Spamming Techniques are available, for more information visit
- See more at: http://advancedseointerviewquestionanswer.blogspot.in/2014/06/basic-seo-interview-question-answer.html