Ans. Generally I use free tools like Small Seo Tools, Backlink Checker, Google Webmaster tools, Keyword Planner, Google analytics, Alexa, Website grade etc. Many paid SEO tools are also available like Moz etc.
Q.2. What is Google Sandbox?
Ans. Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specific time period until they establish themselves of being displayed on the Google engine search results. It’s generally happen due to building high volume of links in short time.
Q.3. What is PR or Page Rank?
Ans. PR or Page Rank is provided by Google and its help to understand the value of a website or ervery webpage. The Page Rank is calculated by Google algorithm which is based on number of quality backlinks received for particular page, Unique visitor’s reaction, bounce rate etc.
Q.4. What do you mean by backlinks?
Ans. All the backlinks created for your website on another website called backlinks. You’re taking links from high authority sites in do follow high authority sites like .org, .edu and links from high authority sites. And some other sites squidoo, tumblr, digg, disque etc.
Q.5. What do you mean by outbound links?
Ans. Links to other website or webpage from our website.
Q.6. What is Keyword Density?
Ans. Keyword density let you know how many time you have used the particular keyword or keyword phrase in web page.
Q.7. What is Anchor Text?
Ans. Anchor text is the clickable text in a hyperlink . For example <a href=" http://kaushikitsolutions.blogspot.in"> Seo Company In Faridabad</a>.
Q.8. What do you mean by organic results?
Ans. Particular web page which comes in search engine result page and not through any off page optimization is known as organic results.
Q.9. What is Googlebot?
Ans. Googlebot is Google’s own software. Googlebot is free index, crawl & caching of webpage & update its collected data and detail time to time.
Q.10. What are the limitations of title and description tags in Ask.com, Google, Yahoo, Bing ?
Ans. Every search engine has its own algorithm and word limitation meta tag limitation for different search engines are as follows:
Ask.com: Title length 70 character & description length 312 characters.
Google.com: Title length 50- 60 character & description length 150-160 characters.
Yahoo.com: Title length 60-72 character & description length 155-165 characters.
Bing.com: Title length 65 character & description length 155 characters.
Q.11. How will you increase the PageRank of a page?
Ans. It’s build high quality link from relevant web pages try to take link from high pr website to increase the PR of your website or webpage and you use always quality content and so defiantly increase PR of webpage.
Q.12. How will you treat Web standards while optimizing a website?
Ans. I personally use for web standards from the (W3C) whenever optimize any website, which help me to get more points from search engine(Google) to improvise webpage rank.
Q.13. What is 301 redirect?
Ans. It’s use to permanent redirect users from old page webpage to new page webpage.
Q.14. What is Cloaking?
Ans. It’s procedure of using some deceptive techniques that allows user with a different version of the website than that presented to the search engines.
Q.15. What is robots.txt file?
Ans. It’s a text file which allow search engines to which page, directory, domain have to index or not search engine.