101. Funnel Visualization allows you to analyze visitor conversion under which type of report?
Answers:
• Visitors
• Goals
• Traffic Sources
• Content
102. What is the GET method?
Answers:
• An analytical method that uses metrics in combination with historical data to forecast trends
• A philosophy instilled in Google Analytics employees used for increasing productivity
• A way of reporting optional information not included in the standard Google Analytics tracking code
• A way of passing paramaters of an HTTP request from the browser to the server
103. Which of these registers as Direct Traffic in Google Analytics?
Answers:
• Visits derived from clicked bookmarks
• Visits from a search engine
• Visits clicked from a link on another website
• Visits from an Adwords ad
104. What is a Default Page?
Answers:
• The page to which your server defaults when no page on the domain is specified
• The page web views see when they try to access a page that no longer exists or has changed location
• The landing page of your Google Analtytics dashboard
105. Can you track ecommerce transactions?
Answers:
• Not under HTTPS
• No
• Yes, with most third party shopping carts.
• Yes, with Google Checkout
106. You can view your site speed in the "Site Speed" tab under:
Answers:
• Events
• Timer
• Content
• Conversions
107. What form of cookies does Google Analytics use?
Answers:
• 1st Party
• 2nd Party
• 3rd Party
108. In what Standard Reports tab can you find "In-Page Analytics?"
Answers:
• Audience
• Real-Time
• Conversions
• Content
109. What does the Google Analytics Opt-out browser Add-on do?
Answers:
• There is no such thing as a Google Analytics Opt-out browser Add-on
• Allows a website owner to view Google Analytics information for any website through a browser plug-in
• Allows web users to choose not to send information about their visit to Google Analytics
• Allows website owners to opt-out certain undesirable traffic to their site
110. What is the difference between Source and Medium?
Answers:
• Source is the origin, while Medium is the channel from which it arrived.
• Source is the type of campaign that drove a visit, while Medium is the channel from which it arrived.
• Source is the way a visitor arrived, while Medium is the origin.
• Source is the origin, while Medium is the referrer from which it arrived.
111. How does changing the name of your account affect the Google Analytics code already on your website?
Answers:
• You cannot change the name of your account once it has been chosen
• You need to update your current code
• You need to generate new code
• It has no effect
112. When using the _trackEvent method, what is a category?
Answers:
• The name you supply as a way to group objects you want to track
• The source of the traffic being tracked in the event
• The report you wish to add the event to
• The format you with to receive the report in
113. What is the unique visitor count?
Answers:
• The average number of visits to a website profile by a user over a specified period of time
• The sum of all visits to a website profile over a specified period of time
• A duplicate-free count of cookies visiting a website profile over a specified period of time
• The count of visits per user to a website profile over a specified period of time
114. What is a filter pattern?
Answers:
• The actual text string against which Google Analytics will attempt to match pageview data
• The function used to change the colors and layout of the Google Analytics reports
• The report that breaks down the geographical profile of web visitors
• Another name for the pageviews per visit metric
115. Under what tab can you find the name of the mobile device used from mobile users?
Answers:
• Mobile
• Custom
• Technology
• Locations
116. Why doesn't Analytics report most pageviews that are loaded through an RSS reader?
Answers:
• Most RSS readers cannot load ActionScript
• Trick question - Analytics does report these pageviews
• Most RSS readers cannot execute JavaScript
• Most RSS readers cannot execute WebKit
117. How does Google assure the tracking cookies do not interfere with your own cookies?
Answers:
• There is no assurance from Google
• All names begin with _utm. to avoid naming conflict
• Only Google is allowed to use tracking cookies
• Analytics tracking cookies use technology only available to Google
118. Where can you specify your site's Default Page within Google Analytics?
Answers:
• From the Views Setting page
• You cannot change the default page in Google Analytics
• You will specify the default page in your tracking code
• From the Google Analytics dashboard using advanced filters
119. Where does Google recommend the Analytics code be placed?
Answers:
• Immediately before <body>
• Immediately before the </footer>
• Immediately after the </body>
• Immediately before </head>
120. What is Average Page Depth?
Answers:
• The number of pageviews per visitor
• The number of clicks a page is away from the homepage of your site
• The number of pages on a site that visitors view during a single session
• The average number of pages included in your subnavigation
121. How do you set your reports to show domain names when tracking multiple domains in the same profile?
Answers:
• Use the _linkByPost function
• Set an advanced filter
• Add the tracking code to the footer of the page instead of the header.
• It is not possible to track multiple domains in the same profile.
122. What is the cost of Google analytics?
Answers:
• There is a one month free trial, then $4.99/month after
• None, it is absolutely free with no fine print
• Yearly fee of $24.99 but this fee is waived if you also have an Adwords account
• Free, but the free version is limited to 10 million pageviews a month
123. Once you hit ____ million page view (per month) Google Analytics may be delayed, or not process additional visits. The free version is limited to ____ million page views per month.
Answers:
• 15
• Unlimited
• 5
• 10
124. Which dimension is not used in Motion Charts?
Answers:
• Z-Axis
• X-Axis
• Size
• Y-Axis
125. Each API request is limited to a maximum of how many entries per response?
Answers:
• 5,000
• 100,000
• 1,000
• 10,000
126. Which of the following does Google Analytics track?
Answers:
• Pagerank
• Web page validation
• All of the above
• Website visitors
127. It's possible to track inbound traffic from PDF documents using Google analytics by:
Answers:
• Creating an advanced segment with a medium of "PDF"
• Tracking inbound clicks from PDFs is not possible in Google Analytics.
• Creating an advanced segment with a referral source of "PDF"
• Using campaign tags on links contained in the PDF
128. How many goal sets can be used per profile?
Answers:
• 20
• Up to 150
• Unlimited
• 6
129. When would you NOT use a regular expression?
Answers:
• Filtering data within the reporting interface
• Tracking equivalent pages
• Setting up a funnel
• Setting up goals
• Creating filters
130. If an ad is shown 20 times and receives 3 clicks, the CTR is?
Answers:
• 15.70%
• 20%
• 15%
• 5%
131. How many profiles can be created per account ?
Answers:
• Unlimited
• 100
• 50
• 10
132. How will you track downloads from a Facebook tab?
Answers:
• referral
• Virtual Pageviews
• Campaign Tags
133. If you opt in then opt out, what will happen to your data?
Answers:
• All data continues and will be there if you ever opt back in
• You can not opt out after an opt in
• All information will be deleted
• Data will not be removed after opt out
134. _addItem() can take several arguments. Which is NOT required?
Answers:
• sku
• order ID
• price
• category
• quantity
135. Can you track clicks to 3rd party sites?
Answers:
• No, outbound links do not have my tracking code
• It depends on the page they are navigating to.
• Yes, but you must prevent the browser from immediately navigating away.
• Yes, it happens automatically.
136. How many dashboards can you create per user account?
Answers:
• 15
• 25
• 10
• 20
• 5
137. The Meta Description tag is a component of your search engine ranking.
Answers:
• False
• True
138. What call is necessary to simulate a pageview?
Answers:
• _Pageview()
• _reload()
• _trackPageview()
• _SimulatePageview()
139. How do you track banner ad exits?
Answers:
• Track Page View Function
• Track Exit Function
• Track Bounce Page Function
• Tracking occurs automatically
140. After how long does a visitor drop out if he remains inactive in the real time report ?
Answers:
• 10minutes
• 5 minutes
• 25minutes
• 30 minutes
141. The Depth of Visit report can be found where?
Answers:
• The Visitor Trending section
• The Traffic Sources section
• The Content Optimization section
• The Visitor Loyalty section
142. Which specific report is NOT available in the ecommerce section?
Answers:
• Total Revenue
• Average Order Value
• Market Segmentation
• Product Overview
143. True or False: When you define funnel steps for a goal, it won’t count as a completed goal unless a visitor goes through all the steps.
Answers:
• True
• False
144. How many goals are allowed per goal set?
Answers:
• Unlimited
• 5
• 4
• Up to 150
145. How do you upload historical data into a new Google Analytics account?
Answers:
• You cannot upload historical data
• Contact Analytics Support
• Use the Upload Historical Data option in the Setting Menu
146. If you do not have an active Google Adwords account, the free version of Google Analytics is limited to how many pageviews per month?
Answers:
• 5 million
• 100 million
• There is no limit
• 10 million
147. What does the Google Analytics URL Builder do?
Answers:
• Generates urls to use for tracking outgoing links
• Generates urls to use for tracking incoming links
• Analyzes urls for search engine optimization
• Builds urls for your web pages to include in your Google Analytics tracking code
148. You can officially add this many profiles to a single Google Analytics account:
Answers:
• Unlimited
• 10
• 50
• 25
• 1
149. How does Analytics count webpage hits from RSS or Atom readers?
Answers:
• You must set up an a separate Analtycis profile for RSS pageviews
• It installs the JavaScript in the reader temporarily
• It installs a persistent cookie in the reader
• Analytics cannot track these hits
150. The regular expression 51 matches
Answers:
• 51
• 1, 5, 15, 51
• 5
• 5, 1
• 5, 51
151. In how many languages does Google Analytics work?
Answers:
• 30
• Between 10 - 20
• Over 87 different languages
• Over 40 different languages
152. Where can the Average Page Depth be found?
Answers:
• A report does not exist for this
• The Average Pageviews report
• The Depth of Visit report
• The Time of Site report
153. What function do you call to set custom visitor segments?
Answers:
• _VisitorType()
• _setCustomSegment()
• _setVar()
• _TrackCustom()
154. What is the built-in limit to the number of rows you can export?
Answers:
• 500
• 1,000
• 5,000
• 1,500
155. In which language is Google Analytics not available?
Answers:
• Arabic
• Slovak
• It is available in all languages
• Thai
156. What is an Impression?
Answers:
• A display of a referral link or advertisement
• A pageview
• The overall feeling a visitor gets when visiting your website
• A unique visitor
157. Why is it impossible to install Google Analytics on pages that use frames?
Answers:
• Because frames are auto-tagged and you cannot override this with new code
• Because the page has too many elements to track
• Because frames cannot execute JavaScript
• It is acutally quite possible to install Analytics on these pages
158. Can you export more than 500 rows of report data?
Answers:
• Yes, only when choosing to export as an Excel file
• Yes, you can export an unlimited number of rows from the Google Analytics Advanced Data Mangement dashboard.
• Yes, by adding "&limit=x" (where x is number of exported rows) to the end of your export URL
• No, 500 is the limit
159. Which users have access to your analytics?
Answers:
• Both users with access to your AdWords account and users to whom you have granted access
• Only users with access to your AdWords account
• Neither users with access to your AdWords account nor users to whom you have granted access
• Only users to whom you have granted access
160. How many users can you grant access to your Google Analytics account?
Answers:
• Any number
• Up to 10
• Up to 50
• Up to 150
161. Which of the following is a valid entry to exclude traffic from IP addresses?
Answers:
• 10.0.0.1-14
• ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$
• 176.168.1.1-25
• 176.168.1.1-25 and 10.0.0.1-14
162. How many Analytics accounts can be linked to an AdWords account at any given time?
Answers:
• Unlimited
• 10
• 1
• 100
163. Which feature allows you to spot otherwise hidden trends in Google Analytics?
Answers:
• Map Overlay
• Pivoting
• Funnel Visualization
• Benchmarking
164. Which of the following is a predefined filter?
Answers:
• Exclude traffic to the subdirectories
• Search & Replace
• Advanced
• Exclude Pattern
165. How can you restore a Google Analytics account after it has been deleted?
Answers:
• There is no way to recover a deleted account
• Analytics support can sometimes restore it within two weeks of deletion
• By using the "Recover Account" option on the GA homepage
166. Which expressions are valid for use in Advanced Segmentation?
Answers:
• Filter Specific Expression
• Filter-Compatible Regular Expression
• Irregular Expression
• Referral Expression
167. How does the number of entrances differ from the number of visits to the entire site?
Answers:
• Same number of entrances and total visits
• More entrances than total visits
• Less entrances than total visits
168. What is IP Masking in Google Analytics?
Answers:
• Analytics enhances the IP information made available for more detail
• This function does not exist in Google Analytics yet
• Analytics removes the last octet of a visitors IP address
• Analytics provides random IP addresses for total security and privacy
169. How do you set up IP Masking?
Answers:
• This function does not exist in Google Analytics yet
• Use the _gat. _anonymizeIP () method
• Use the _trackPageview function
• Select IP Masking from the Settings Menu
170. The time on page metric ignores which visitor page?
Answers:
• First page viewed
• Pages that are fully loaded
• Secure page views
• Last page viewed
171. How do you track repeat purchasers?
Answers:
• _setVar()
• _RepeatVisitor()
• _setCustomSegment()
• _TrackCustomer()
172. What does the _addIgnoredOrganic () method do?
Answers:
• This function is no longer supported by Google Analytics
• Treats search engine keywords as direct traffic
• Treats all search engine terms as keywords
• Separates organic keywords from paid keywords
173. What can be the effect of adding more than one Include filter to a profile?
Answers:
• You will have your report customized exactly the way you want it
• You will need to also add more than one Exclude filter
• Nothing, this has no effect on reports
• Can cause data to not show in reports
174. Which function do you call to track Flash events?
Answers:
• _setCustomSegment()
• _setVar()
• _trackPageview ()
• _FlashEvent()
175. The Dashboard can contain up to how many widgets?
Answers:
• 15
• 12
• 25
• 10
• 20
176. The API request default is set at how many entries per response?
Answers:
• 1,000
• 10,000
• 5,000
• 100,000
177. Which one of the following is considered a weakness of Google Analytics?
Answers:
• First Click attribution
• None of these
• Second Click attribution
• Last Click attribution
178. How does Google Analytics define a search term?
Answers:
• A subset of keywords used in your website navigation
• A tool used to determine relevant keywords for your site
• A word searched for using your internal site search
• A word searched for using Google or another search engine
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